DOCOMO exec Kiyohito Nagata shows a new handset.

NTT DOCOMO unveils new handsets for summer

Wednesday 28th May, 06:44 AM JST

By Taro Fujimoto

TOKYO —

NTT DOCOMO Inc on Tuesday unveiled new 19 handsets for the summer season. The handsets will be released from June through September. DOCOMO stressed that it is trying to reflect the voices of customers on its services.

Kiyohito Nagata, senior vice president and managing director of product department, said that DOCOMO will focus more on the usability of its handsets and provide more online contents, such as free movie download service.

Nagata explained the new marketing strategy is “answering the voice of customers. “What we are announcing today is what customers wanted for a long time, which we have to immediately overcome. We are confident that we are hearing their voices.”

Asked if the monthly charge for packet communication would be cheaper like its competitors as online contents increase, Nagata declined to give a clear answer.

4 Comments

noborito at 08:25 AM JST - 28th May

Switched over to EZWEB 2 months ago and cut my telephone bill in HALF! NTT Docomo overcharges! Change to a provider who is expanding their client base, not running from it.
USB at 04:16 PM JST - 28th May

Where's the iPhone?!?!?!
efftta at 05:53 PM JST - 28th May

Where's the iPhone?!?!?!

Probably told to hold on announcing it until Steve Jobs delivers his Keynote address on the 9th June. There's expectation that he'll announce the release in Korea and Japan at the keynote, as well as announcing that the iPhone will finally be 3G capable, which it would need to be to be competitive in the Asian market....
cwhite at 09:26 PM JST - 30th May

DoCoMo is a bit on the pricy side, but not by that much. You just need to apply for all the different price cut plans. Can't beat Softbank though...