Monday May 28, 2012

Rakuten group’s TARAD of Thailand opens e-commerce site for users in Japan

TOKYO —

TARAD Co Ltd, a subsidiary of Rakuten Inc, has opened a special site on Thailand’s largest e-commerce site, TARAD.com, run by TARAD, to allow users in Japan to purchase Thai products. The establishment of the special site is the first joint initiative by Rakuten, TARAD, the Thai Ministry of Commerce and JETRO Bangkok under their collaboration agreement to support Thai small- and medium-sized enterprises in international e-commerce.

Users in Japan can now easily purchase Thai products through a direct link from Rakuten Ichiba, an Internet shopping mall managed by Rakuten, to the special Japanese-language site created on TARAD.com. This is the third service to allow users in Japan to directly purchase local goods from international Rakuten group ecommerce websites, following special websites in Taiwan and the United States.

The latest initiative will start with 9 shops (around 100 items) on TARAD.com in cooperation with the Thai Ministry of Commerce and JETRO Bangkok. The product range will be expanded to include seasonal fruits and products less commonly available in Japan.

  • 0

    Utrack

    This is an excellent idea.

  • 1

    gaijintraveller

    It is, as Utrack says, an excellent idea. Unfortunately, it still appears to be no more than an idea. I looked at Tarad's website but could not see how get it in Japanese. It seems to be all in Thai. Looking at Rakuten's site I found that there is a page that links to global sites, but Thailand is not one of them.

    I would like to suggest that this article might be premature. Perhaps, there is confusion with tenses; "has opened" and "will start" make it hard to understand what the present situation is.

    Seasonal fruit does not seem like a particularly good item to sell by mail order. It will be too expensive when it is delivered in Japan and its condition might be questionable when it arrives.

  • -1

    gogogo

    Wow is this for real? What a failure.... The site looks like it was made overnight, half in Thai, half in Japanese, prices on 1 page in thai, prices on another in yen (with a decimal place in it!)... no respective Japanese person will shop here it looks like a hacker put it together to steal credit cards, I've seem spam mail better layer out and planned than this.

  • 0

    gogogo

    You can buy a ton of booze on the site... legal drinking age is 18 in Thailand so I guess this is how Japan sells booze to minors.... no ID check either since you can pay on pay_pal....

  • 0

    gogogo

    Website now just gives errors, who was the idiot that decided their website was finished and released the press release?

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