Sony develops green flat-panel TV to woo ecological consumers

There's an article in one of the weekly magazines that came out Monday that says in the US, Sony is offering a 32-inch Bravia TV for the equivalent of 70,000 yen in order to challenge Samsung for market share. (I believe the dollar figure was $683.) So why the hell should consumers in Japan subsidize TV makers and help them contend with Korean companies in a third country? How about it Sony? Where can I buy your 150,000 yen Bravia for the same price as Wal-Mart? Actually if you think about it, the price in Japan should be even lower, since trans-Pacific shipping isn't required.

Its all about volumes. Wal Mart is cheaper because they buy millions of units per month, so they get a better discount. Japanese retailers dont buy as many.

what i wonder is why does Sony save the high end model for overseas; it should be the other way around.

the killer in this story is the use of "6 cedar trees" as a reference of how ecologically sound it is, when we all know that government sponsored planting of Cedar trees is an ecological disaster in Japan.