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8 Comments

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  some14some at 03:21 PM JST - 13th January

  Projection goes wrong within 3 months, from 200bn profit to 100bn loss. i.e. Y100bn a month Total: Y300bn, mild blow to SONY's main bank?!

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  Weasel at 10:43 PM JST - 13th January

  Sony is particularly vulnerable to the strong yen, as about 80% of its sales come from overseas.

  Might want to rethink that business model

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  Betzee at 11:11 PM JST - 13th January

  The company had been counting on strong holiday sales in U.S. and Europe, but consumers have been spending less as the worldwide economy falters.

  The Huffington Post's headline was "Sony Says Sayonara to Profits."

  Sony's hardly alone in wanting to make it up by selling more to Americans. But it contributes to our ballooning balance-of-payments debt from buying much more from other countries than we have sold them. And then, of course, there's the personal debt accumulated from making such purchases with credit cards rather than paying in full with cash.

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  kenchan at 07:07 AM JST - 14th January

  PS3

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  Sarge at 07:23 AM JST - 14th January

  Ken - Are you saying PS3 is responsible for Son's loss?

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  Zaidou86 at 09:15 AM JST - 14th January

  Is it about credit crunch or consumer reticent on shoping?

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  Yelnats at 02:27 PM JST - 14th January

  Hold your horses. It will turn around. The economy always does.

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  kenchan at 08:36 AM JST - 15th January

  Sarge> No one product causes the overall losses that Sony will make for this financial year, but its clear from their own admission (link below) that the PS3 has not made a positive impact on their balance sheet. For a supposed great product that is over 2 years old, not to make a profit is just rubbish.

  http://www.eurogamer.net/articles/hirai-hopes-for-ps3-profit-soon

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