Sony to put virtual ads in PlayStation 3 games

Sunday 13th July, 06:53 AM JST

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Latest 15 of 17 Total Comments Show All

Zen_Builder at 11:13 AM JST - 13th July

And how much reduction in game purchase prices will those ads result in?
Crimsonsil at 12:51 PM JST - 13th July

as long as they don't start interrupting the game for commercials...
Weasel at 01:30 PM JST - 13th July

First it was the airlines that pester everyone with their whining about how broke they are, and now Sony has decided to join the bandwagon too. I'm starting to wonder how long will it be before I see these CEO clowns standing in the traffic medians with signs begging for money?
USAkuma at 05:36 PM JST - 13th July

Oh yeah, I can just see it now. You're playing Metal Gear Solid and the character, while sneaking along, must now pause (along with baddies) to admire some banner about coca-cola for 10 seconds before play can resume. Talk about annoying.

Or worse! You want to get to the final boss? well the ad on the wall in the game says that you have to purchase and send in the stickers from 10 boxes of whatnot along with a receipt (showing that you purchased them) in order to get the pass-code.

It'll be just like the really old days when people had to send in the cereal box-tops to get the secret decoder ring. Gee Whiz! Don't you just wanna run out to your local Ps3 dealer right away?
wilbur at 10:54 PM JST - 13th July

well i was gonna buy one but not now
wilbur at 11:41 PM JST - 13th July

weasel, i know what i'll do if i see these guys on the traffic medians: aim for them
borscht at 07:37 AM JST - 14th July

If these ads bring down the price to the user, great. If these ads are just another revenue stream for Sony, blah. If these ads don't stop the game - and it says so in the article - great. If these ads are at the beginning and end of a game, blah. If they Stop the Game for the commercial - Sony'll lose a lot of game players. That great sucking sound they will hear will people jumping to DS or Xbox.

How will anyone chart this? Will they be able to tell that Consumer X saw Ad Y in Game Z thereby increasing sales of Y? Secondly, do gamers really pay attention to the wall surfaces et cetera or do they concentrate on the characters and enemies?
Hughgarse at 11:00 AM JST - 14th July

two words.. bugger off
Altria at 03:39 PM JST - 14th July

Well, I for one look forward to shooting the head off a giant tampax, rather than some generic brand.
JeromeInJapan at 04:12 PM JST - 14th July

I don't mind... aslong as I get the game for free!!!
Son Kokujin at 04:17 PM JST - 14th July

NOOOOO!!! What next...informercial gaming? STOP THIS INSANITY!!!
thedeath at 04:49 PM JST - 14th July

anyone remember when they tried to offers $50 "Fresh Start" option building your laptop crapware-free before shiping?

i think they really hate their customers, that why they are constantly creating this type of crape offering to us!!
thepro at 10:48 PM JST - 14th July

"...struggled to break even..." Haven't they lost billions of dollars on it?
delitachan at 01:37 PM JST - 15th July

Why has the Sony PS3 failed in comparison to the Wii-wii?
SiouxGirl at 02:51 AM JST - 16th July

Yeah, I can see it now - some troll is trying to club my character and there's a mountain dew sticker on his club, he's wearing vans sneakers and a nicotine patch. We're fighting in front of a billboard for ninja gaiden. I can ignore pretty much anything, so I'm not too worried about it.