Sony unveils world's slimmest LCD TV

Friday 29th August, 06:56 AM JST

TOKYO —

Sony Corp said Thursday it will launch the world’s thinnest and lightest 40-inch liquid crystal display (LCD) television, seeking to trump its rivals ahead of the key year-end shopping season. The new ZX1 model, part of the firm’s popular Bravia series, is just 9.9 millimeters thick at its slimmest section

Weighing 12.2 kilograms, it can be hung on a wall like a framed painting. Equipped with a fast wireless connection, the screen display is separated from the tuner so it does not need signal cables. The ZX1 series will be put on the market on Nov 10 with an estimated price tag of about 490,000 yen.

Sony also announced three other new series of Bravia LCD televisions with screen sizes ranging from 40 to 55 inches. They will be sold in Japan from Oct 10. Of them, the W1 series can project images moving four times faster than conventional models.

Wire reports

8 Comments

serindipity at 09:20 AM JST - 29th August

Interesting! I wonder how that would effect the heat dissipation and what the energy rating would be. I have a 42" Panasonic Viera and you can feel the heat from two meters away.
lipscombe at 09:24 AM JST - 29th August

I recommend Sharp. I have a 46" aquos, no noticable heat and electricity bill hasnt changed at all
timeon at 09:26 AM JST - 29th August

what's the lifetime? three weeks?
bjones at 11:03 AM JST - 29th August

I recommend Sharp as well just because they offer an option to change the setup/configuration menus in English!
Freespeech at 05:18 PM JST - 29th August

9.9 millimeter thick at its slimmest section ? And what about the thickest section ? All this sounds like a clever design trick played by the engineering office, a bit like what was done with CRT TVs' : make it look slim at the edge, hide the big fat portion so that people will think it is new age TV. Hanging on a wall already exists with most LCD or plasma screen units : the glitch is that most people do not use it (unless they are really deprived of space) because it is so much more convenient to have it on its table stand and ready for orientating as you change position in your living room. Cable-less connection to the tuner : this is more seductive (especially for the few who will hang it), but you are going to add still another source of EM radiation in your environment and maybe you already have more than your health can tolerate. When will J-government start an assessment (with publication of the results) about the health effects of having in your immediate vicinity keitai telephone, cordless house telephone, WiFi, BlueTooth, maybe PLC etc etc ? This has to be elucidated, and legislation must follow, with subsequent certification obligation.
timeon at 05:59 PM JST - 29th August

interesting issue raised here. I've just read some news (Science, 2008, 321, 1144) about the investigation into research suggesting that electromagnetic radiation from cell phones causes DNA damage. The conclusion was that data was fabricated, the original papers were retracted and the guy in charge resigned (the research was conducted at the Medical University of Vienna).
TokyoGas at 06:49 PM JST - 30th August

Interesting! I wonder how that would effect the heat dissipation and what the energy rating would be. I have a 42" Panasonic Viera and you can feel the heat from two meters away.

I was in Big Camera the other day and noticed the amount of heat thrown out by these TVs. I was surprised.
sageb1 at 02:21 PM JST - 4th September

i guess then the 22 inch TV are cheaper now tha the newest 40 inch is out.