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JAPAN NEWS AND DISCUSSION

Yahoo! vows to fight Microsoft on new front

Technology Aug. 25, 2009 - 05:23AM JST ( 16 )

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16 Comments

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biglittlemanAug. 25, 2009 - 07:52AM JST

Yahoo and Microsoft had a better chance working together. Now Google will just roll over them.
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gogogoAug. 25, 2009 - 11:16AM JST

biglittleman: The title is misleading, Yahoo and Microsoft are working together if you read the article.
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AzraelAug. 25, 2009 - 11:56AM JST

How could Yahoo fight Microsoft when Microsoft becomes the hand that feeds it? If the 'merge' is done, Yahoo will be annexed by Microsoft, even if it gets to keep the 'Yahoo' name and logo. There will be nothing to yahoo about it.
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AzraelAug. 25, 2009 - 11:57AM JST

Besides, I do not think regulators will clear the deal. It is not likely to happen. Microsoft is too much of a monopoly already to allow this.
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gogogoAug. 25, 2009 - 12:49PM JST

Azrael: But google is a monopoly on search.
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AzraelAug. 25, 2009 - 01:02PM JST

Gogogo: If Yahoo and Microsoft remain separate, their separate efforts could still challenge Google and give users more options thus reducing the chance of monopoly. If Microsoft gobbles up Yahoo, it will only be a bigger monopoly than Microsoft already is. Therefore it is best to keep them separate in order to bring danger of monopoly down.
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onewrldonepplAug. 25, 2009 - 01:04PM JST

reading this article gives me a headache. i have no idea what these millionaires are babbling about.
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stirfryAug. 25, 2009 - 01:33PM JST

the yahoo guys are a bit big for their britches, as the saying goes...shoulda learned their lesson when they held out for an extortionate stock price and got slappped down
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gogogoAug. 25, 2009 - 03:40PM JST

Azrael: That hasn't worked obviously and google is a monopoly search, monopoly anywhere (even google) are a bad thing.
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jackseoulAug. 25, 2009 - 03:51PM JST

The regulators wouldn't clear the deal, how? Bing isn't an integral part of the Windoze operating sys. MS isn't trying to monopolize the search engine biz, they're trying to be a part of it. Unless, MS buys up Yahoo!, Google, etc, I don't think it's a deal breaker. Bing will have a certain rate of failure to be the earth's most popular search engine. Btw, no one has a monopoly search engine. There are still dozens out there for different info searches. Some are optimized for specific info. Not all are equal, but Google is the "go to" search engine for sure.
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jackseoulAug. 25, 2009 - 03:54PM JST

Btw, I'm a Mac guy, but whoever has the best search engine will be the one I use. Not that I'm a Mac bigot, but I don't think I will go Bing over Google anytime soon.
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gogogoAug. 26, 2009 - 01:52AM JST

jackseoul: Apple have nothing to do with this, it is google, microsoft and yahoo... apple doesn't own google.
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jackseoulAug. 26, 2009 - 10:10AM JST

@gogogo,

who said Apple owned any search engines or Google for that matter? If you read carefully, I said, " I don't think I will go Bing over Google anytime soon." Just because I mentioned Mac in the same sentence? Google happens to be the default search engine for Safari and that's the only connection.
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gogogoAug. 26, 2009 - 03:37PM JST

I didn't think apple users = google user?
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jackseoulAug. 26, 2009 - 10:02PM JST

@gogogo

I didn't think apple users = google user?

I never stated it as a fact. But, if Google has the lion's share of the search engine biz, then that's what you use. I certainly don't use it because it's a horrible engine and I don't speak for all Apple users. Thus, "Apple users = Google users" is not my implication.

However, Apple having over half the mobile (iPhone, etc.) web usage, I believe it's a good indicator of Apple's impact on future web traffic as a whole. RIM, the makers of Blackberry are #2 at only 19% of mobile web use. Surprising, considering how the US courts deemed that stopping Blackberry usage may crash Wall Street and other financial institutions. Whichever way Apple decides to swing its promotion & support of search engines is going to have an impact... billions of dollars! Still, I find it hard to believe Apple would swing towards Bing unless it is far superior to Google.
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sf2kAug. 28, 2009 - 05:33AM JST

I don't follow the comments. Apple has no control over which search engine you use and you can always use different software to use the one you want. To suggest Apple can limit control to a specific engine or not can't be correct.

Blackberry is more for email since you can actually type on it. You don't type important emails on an iPhone do you? iPhone is coming from another angle.

No, the real issue is that why should anyone care since Google has established itself already to the point of becoming a common noun? I can't think of a MS product that in decades has achieved this other than Office.

Quick test. If I say "Amazon" what is the first thing that comes to mind? 1) Books 2) Brazil rainforest. But note that Amazon has more than just books, thus its other branding schemes can never -ever- be as successful.

Same problem with Microsoft. No one will ever associate them with search over Google. Thus strictly in terms of branding, they need Yahoo far more than Yahoo needs them. Financially is another matter.

Besides I've been calling Microsoft a bunch of yahoos for years, so that fits well and renders their marketing plans to the trashbin gutter drain.

Not the first time plans from an internal POV haven't worked. Won't be the last either.

This has Edsel all over it. Or Betamax, or other market flops