Starwood signs 100th hotel in China - Sheraton Beijing Dongcheng
Starwood Hotels & Resorts has signed its 100th hotel in China. The Sheraton Beijing Dongcheng Hotel will feature 470 rooms, approximately 36,000 square feet of meeting space, 3 restaurants and bar, a health club, spa and indoor heated swimming pool. The hotel is part of the final phase of the Global Trade Center (GTC) mixed-use complex development. The complex comprises offices, retail shops, condominium, serviced apartments, and the hotel. The Sheraton Beijing Dongcheng Hotel is scheduled to open January 2011.
Located in Dongcheng District, Sheraton Beijing Dongcheng Hotel is located in the heart of Beijing transportation network near the Third Ring Road, and within close proximity to the 2008 Olympics venue, business and financial districts as well as Tiananmen Square.
In addition to the Sheraton Beijing Dongcheng Hotel, Starwood currently has two hotels under construction in Beijing: aloft Beijing Haidian and Four Points by Sheraton Beijing, Haidian; as well as 4 hotels in operation: Great Wall Sheraton Beijing, The Westin Beijing, Financial Street, The Westin Beijing, Chaoyang and St Regis Beijing.
“With strong domestic demand, an increasing affinity for global brands and international inbound travel on the rise, our opportunity in China is perhaps unsurpassed anywhere in the world,” said Simon Turner, President, Global Development for Starwood Hotels & Resorts. “What’s more, by 2020, China will generate over 100 million outbound trips a year, more than triple its current output, making it one of the largest origins of outbound travel in the world. As the Chinese travel abroad, they look for brands they know, and therefore Starwood’s development in China today, has significant implications for our hotels worldwide.”
Starwood continues to grow aggressively throughout Asia Pacific, with over 80 hotels under construction. China continues to fuel growth in the region, and more than half of Starwood’s pipeline in Asia Pacific is in Greater China, where the company expects to double its portfolio by 2011.
In addition to the 43 hotels Starwood currently operates in China, Starwood has 57 new properties scheduled to open. These include 22 Sheratons, 12 Four Points by Sheratons, eight Westins, five W hotels, four St Regis, three Le Meridien hotels, two aloft hotels and one Luxury Collection hotel.
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LIBERTAS
“With strong domestic demand, an increasing affinity for global brands and international inbound travel on the rise, our opportunity in China is perhaps unsurpassed anywhere in the world,” They'd better install spitoons in the lobby!
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rajakumar
Starwood builds 100th sheraton hotel in beijing, they will use more sheraton hotels in china, given the huge number of cities booming everywhere in china. New found economic confidence via olympics 2008, also growing.
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LIBERTAS
I'm definitely thinking of opening a spitoon manfacturing plant/trading business for these hotels. How do you say "spitoon" in Mandarin? Anyone? We could gamble on who can hit it from 1m, 2m, 3m etc. Let's translate this new found economic confidence into a viable business for the glorious People's Republic.
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neverknow2
Why have spitoons, the Chinese won't use them anyway, to them that's what carpet is for. To absorb to moisture. Maybe dog breeders will benefit from this boom?
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daftpunk1976
In Mandarin the word "Spittoon" called --TANG YU. " Why have spitoons, the Chinese won't use them anyway, to them that's what carpet is for. To absorb to moisture. Maybe dog breeders will benefit from this boom?"--I have no idea about what you talking about..funny? really.. But the interesting thing to me is that Sheraton is very high end hotel brand in china, way on top of the hilton in some case. I guess that's their marketting Strategy in the diffrent nations. Just like the buick is a fancy american brand in china, but in U.S, I don't think will achive the same brand inmage as it does in china.
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motytrah
That's not the problem with Chinese Starwood properties. They are high end hotels and most guests know better. The issue is they don't honor the agreements of Starwoods Preferred Guest program many times. There are various upgrades and freebies one is supposed to get when you reach a certain level. It's spotty if you'll actually get it.
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Athletes
I have stayed in Sheraton of Hangzhou before. In my experience, a few Chinese can afford to stay in Sheraton. Mostly are Japanese tourists and westerners. If they put the Spitton inside the hotel, guests will be offended.
Taiwan is benefiting from China outbound tourists. Japan will benfit from selling Wide screen TVs and DVD to the hotels. Tourism promote the employment opportunities.
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