Thai Airways International has launched Amadeus’ e-Merchandise solution in five major markets. By adopting e-Merchandise to provide advanced shopping capabilities on their website, Thai Airways said it has increased online domestic bookings by 200% over three months and set a target to quadruple its online bookings by year end 2009.

Damian Hickey, vice president, Airline Business Group, Amadeus, added, “Today’s traveler is increasingly turning to the Internet for travel information and to make flight bookings. Thai Airways understands the need to employ progressive technologies to address these changing passenger trends and drive their business success. With the Amadeus e-Merchandise Solution, Thai Airways has not only enhanced the online experience for website visitors, but also prompted strong growth in online bookings.”

Thai Airways joins some of the world’s leading airlines - including 10 of its global alliance partners - that rely on Amadeus for their e-Merchandise needs such as Air Canada, Lufthansa, SAS, Spanair, Singapore Airlines, Turkish Airways and US Airways.

4 Comments

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  wanderlust at 02:17 PM JST - 19th June

  Their Royal Orchid mileage plan has been internet-based for years. Good in-flight service too.

  The vaunted JAL and ANA could learn something from them regarding the meaning of service.

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  Altria at 02:27 PM JST - 19th June

  All visiting for the red curry and elephants, no doubt...

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  thedeath at 02:59 PM JST - 19th June

  how could i hanko the documents if it went online! NOOO..ooo!

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  rajakumar at 01:28 AM JST - 21st June

  Way to go thai airways/tourism thailand.

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