All Nippon Airways lets travelers 'Do' Japan with interactive website
TOKYO —
All Nippon Airways (ANA), Japan’s leading airline, has launched “Let’s Do Japan”, a site that lets visitors create their own Japanese manga personality and learn helpful tips about Japanese culture and trends.
In this first-ever campaign by ANA targeting U.S. consumers, visitors to the site create their own characters through Manganizer, which uses the popular Japanese manga style of comics and features five distinct Japanophile travelers that embody the characteristics of ANA and Japan. Visitors choose to be either Executive, Fashionista, Gourmand, Designer or Aficionado to create their original manga hero and manga stories with their own pictures.
Manganizer uses face recognition technology to render manga images of the user, based on information shared with the app through Facebook Connect or by uploading their image. The rendered manga can then be tweaked using the editor, and downloaded or shared via Facebook and Twitter. By using the Facebook Connect function, users can also generate entire manga stories that incorporate themselves as well as their Facebook friends into the plot.
Another feature of the site is 360° Japan, where visitors explore three scenes: a restaurant, design architecture lounge and Akiba café. Embedded within the scenes are interactive connections, allowing users to click onto images to learn more about Japanese cultures, traditions and trends. Visitors can learn more about sensu hand-held fans or what omelet rice drawing involves.
“Visitors to our innovative site can immerse themselves in their own story through Manganizer or discover helpful tips and interesting facts about Japan and Japanese culture through 360° Japan,” explains ANA spokesperson, Nao Gunji. “We believe our site offers its visitors a fun, high-tech glimpse into what to expect when they visit Japan for the first time or the tenth. And, who wouldn’t want to be the hero of their own manga-style story?”
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0
Goodwill_Hunting
ANA usually has better quality control than this. I can't imagine that the sexual connotation was intentional (right?). Which means this ad phrase got in through the editors without anyone raising the alarm ("Um, pardon me CEO Ito, but this will lead to ridicule. Sure you want to use it?"). Shocking that this could happen at such a prominent company. Two steps back, Japan. More minus points in English for you.
4
Thunderbird2
Not just American consumers... as a previous passenger from the UK I received an email about this from ANA. So perhaps the text should read it was targeting WESTERN consumers? This site really needs to remember that it isn't just Americans who visit, stay or work in Japan.
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Ranger_Miffy2
"Let's Do Japan"? What were they thinking? Didn't they run this slogan by even one native English speaker?
Can't wait to see the giant posters and train car embellishments. My camera is ready.
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lucabrasi
Don't understand the problem with "Do Japan". It's a common enough expression in the UK meaning "visit", as in "We did Italy last year, and this year we're doing Spain." Maybe it's different for other English speakers....
1
Lowly
No, lucabrisi, I believe it is standard English across many/ most countries. We say it all the time in America, too.
However it does also have the meaning of sex when used to talk about a person, at least in America. "He was doing Sally in the back room, when her husband arrived." The dirty-minded JT posters want to take that meaning and run with it. Well, enjoy yourselves.
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