JAL to offer Uchi Cafe Sweets by Lawson in Premium Economy Class
TOKYO —
Japan Airlines (JAL) and Lawson Inc are collaborating to offer the latter’s original chocolate snack Uchi Café Sweets to the airline’s premium economy customers traveling on seven international routes during the 5-month period from Oct 1 to Feb 29, 2012.
The Uchi Café Sweets will be served to customers travelling in JAL’s award-winning Sky Shell Seat fitted in the premium economy cabin, on daily flights from Tokyo (Narita) to New York, Chicago, Los Angeles, Sydney, London, and Frankfurt, as well as on thrice weekly round-trip flights between Moscow and Japan.
The Sky Shell Seat offers 20% more leg-room than regular economy-class seats, larger tray tables that comfortably accommodate a laptop and beverage, power sockets at each seat, and the unique shell-shaped backrest feature that provides uninterrupted space even when passengers in the front recline their seats.
An original confectionary created by Lawson, the Uchi Café Sweets first went on sale in November 2010 at over 9,800 Lawson stores nationwide. It is made by coupling pure fresh milk from Hokkaido with premium Dillon Rum produced in French territory of Martinique.
The superior quality of the richly aromatic, smooth and creamy chocolate has been recognized by the global organization for consumer products, International Institute of Quality Selections, and it garnered a gold medal in the 2011 Monde Selection in the Food Products category.
Japan Today



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7 Comments
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2
gyouza
Odd beyond belief. Fly JAL, enjoy things you can buy at the local convenince store?
1
sillygirl
i am gonna book a flight rite now to git me some of them lawson treats
0
Nessie
I have to say, the Lawson eclairs are suprisingly good.
0
sillygirl
@Nessie - but are you going to take JAL because you can get an eclair? p.s. i know they are good.
2
Jamie in Japan
LOL I'm sure the 200yen sweet is worth the probably tensof thousands of yen in price hike.
0
Ranger_Miffy2
What the heck is "premium" economy class? A few more inches of legroom? A footrest? Freedom from the yoyo next to you? The bulkhead seat? What?
0
mrsynik
Very strange - and paying a surcharge to eat food that is on par with what any US based airline would serve up as its standard economy "food".
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