Japan Airlines wins 2 Good Design Awards for 2009

TOKYO —

Japan Airlines has been awarded two Good Design Awards this year. The winning products are JAL Shell Flat Neo - the airline’s newest international executive class seat, and Soraben - the innovative “resort-feel” economy class in-flight meal served onboard flights to Guam.

Sponsored annually by the Japan Industrial Design Promotion Organization (JIDPO), the Good Design Award is Japan’s only comprehensive design evaluation and commendation system, and is a mark of true quality.

The JAL Shell Flat Neo, awarded under the category of Society [Public Transit Vehicles], is a JAL original product that features the popular shell-shape seat. Based on customer feedback and the concept of Universal Design, practical and aesthetic enhancements were made to its predecessor, resulting in the new JAL Shell Flat Neo which boasts a bigger size personal TV screen and increased stowage area among other improvements. It was inaugurated in August 2008 on the Narita-New York route, followed by service to San Francisco and will soon be available on routes to Los Angeles and Chicago by Oct 25.

Soraben, a Japanese style lunchbox first served in economy class on JAL’s short haul flights to Korea in July 2008, was introduced in March this year on the route to Guam. The Soraben has since received numerous commendations and compliments for effectively creating the desired atmosphere in-flight.

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6 Comments

timorborder at 12:36 PM JST - 6th October

Sorry, I have a bit of problem with the idea of an in-flight meal winning a Good Design Award from an industrial organization.
Altria at 01:19 PM JST - 6th October

They should have spent more time designing the company to not lose massive amounts of money.
Yelnats at 02:12 PM JST - 6th October

I like the name Sora Ben Sky Bento The name should have won an award. So original.
Mittsu at 02:42 PM JST - 6th October

Still can't make money though.
some14some at 05:48 PM JST - 6th October

Congratulations JAL for winning 2 Good Design Awards, you are likely to win 1-more i.e. J-Govt Good Money Award that will keep you flying !
bigmen at 02:01 AM JST - 7th October

well done

but i think, more thinks could be done ...