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Vending machines to collect charitable donationsWhen people buy coffee from some specialty shops in the U.S., it's common to see a large paper cup beside the cash register marked "TIPS." But no one until now has ever tried to persuade people to leave their small change behind in vending machines. Now, that's about to, er, change. From this April in Miyagi Prefecture, the Sankei Shimbun (March 22) reports that in addition to chilled beverages, a new type of vending machines will be made available for insertion of coins that will not go toward purchases of chilled beverages, but instead will be donated to the prefecture's "Kyodo Shukin" charity fund. The new system was developed by an NPO named "Miyagi Heartful Vendor," composed of a group of local vending machine operators and several welfare organizations. The system will work like this: Suppose a vending machine has space to display 12 different drinks. Two of those spaces will be left vacant of merchandise, and instead labeled "DONATION" or something to that effect, with one button designating 10 yen and the second 100 yen. Now let's say for example you purchase a drink that costs 120 yen. You insert 200 yen, and a delay mechanism kicks in before returning your 80 yen change, during which time you have the option of pressing the 10 yen button from one to eight times with each push designating 10 yen to make a charitable donation. Or, if you're in a generous mood, you can utilize the other button and donate 100 yen (or more). And if you're just strolling by, don't really feel thirsty, but want to exercise the spirit of philanthropy, the machine is fully prepared to oblige. The machines are presently undergoing testing to ensure they function correctly, and will probably hit the streets in Sendai City around the middle of April. During the first year of operation, the organization says they expect to have about 100 in service. "This is the first of its kind in Japan," says Yasuo Takahashi, vice president of Miyagi Heartful Vendor. "We aren't sure what sort of results to expect. But since the earthquake that struck our region last July, people's sentiments toward worthy causes have grown, and we thought we'd try it and see if it's successful." March 23, 2006 |
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