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Velfarre to close its doors on New Year's Eve
Velfarre, the huge Roppongi disco that has attracted the glitter crowd since it opened in December 1994, will close its doors this coming New Year’s Eve.
“Business has tapered off, and every month it’s been running a considerable deficit,” a source in the music industry tells Nikkan Gendai (Nov 16). “The management is stumped over what to do. From the start of 2006, they began looking for a buyer, but nobody appears to be interested.”
According to a spokesman for Velfarre Entertainment, the wholly owned subsidiary of Avex Group Holdings — whose star-studded stable of performers includes pop divas Ayumi Hamazaki and Kumi Koda – “the lease on the land and building is expiring, and it will be closed. The arrangement is no different from an apartment on which the lease has run out.”
“Velfarre opened just around the time the ‘Euro Beat’ music was winding down, so actually almost from the start operations has been difficult,” says a source in the record industry. “Filling it to its maximum capacity of 1,500, day after day, has been hard, and the running costs are not inconsiderable. What’s more, from around 2000, the trend shifted completely to nightclubs. That, I suppose, was the clincher.”
Management did not entirely sit on its hands. When the disco reopened after a major renovation in March 1998, some changes were implemented, with the full disco operated from Thursdays through Sundays. On Mondays through Wednesdays, it rented out space for companies to organize events, or as a venue for pro wrestling promotional activities, and this improved its bottom line in the short term.
Velfarre Entertainment itself will continue to exist on paper, with its employees to be transferred to the parent company. “From January, we have not yet decided what the company will be doing,” a source at Velfarre is quoted.
For the past 12 years, Velfarre introduced and disseminated a host of popular trends. To see it vanish, sighs Nikkan Gendai, is a sad feeling indeed.
November 17, 2006
Japan Today Discussion
| Velfarre to close its doors on New Year's Eve |  |
dxjp   (Nov 17 2006 - 13:09) | Rate | Report |
| "To see it vanish, sighs Nikkan Gendai, | |
| Sarge (Nov 17 2006 - 13:36) | Rate | Report |
I don't feel sad.
| velfarre closing.. | |
| bellephil (Nov 17 2006 - 17:05) | Rate | Report |
| Velfarre to close its doors on New Year's Eve | |
| zaichik (Nov 17 2006 - 17:31) | Rate | Report |
| I met the girl of my dreams there | |
| Beelzebub (Nov 17 2006 - 18:53) | Rate | Report |
| Velfarre to close its doors on New Year's Eve | |
| Lad (Nov 17 2006 - 19:52) | Rate | Report |
| Lad | |
| Sarge (Nov 17 2006 - 21:59) | Rate | Report |
:-D
| oh no! | |
| noahlittle (Nov 18 2006 - 01:14) | Rate | Report |
| I remember when | |
| noahlittle (Nov 18 2006 - 17:40) | Rate | Report |
http://japansugoi.com/wordpress/tokyo-style-halloween-parties/
| Juliana's was before my time | |
| MASSWIPE (Nov 18 2006 - 19:47) | Rate | Report |
| Setting New Levels in Trashiness | |
| tanmedia (Nov 21 2006 - 14:38) | Rate | Report |
| Tiesto, Corsten, Van burren & Gielen | |
| iceberg2007 (Dec 19 2006 - 17:24) | Rate | Report |
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