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McDonald's introduces new shrimp burger

By Toshiya Fujii

A McDonalds's employee shows the new shrimp burger.

TOKYO — McDonald's Japan Corp announced Friday that a new product will be added to its menu from Oct 28: the shrimp burger. McDonald's also said that other products were under development, including a grilled chicken sandwich, crispy and grilled chicken salads, and mixed berry yogurt.

The new burger, namely "Ebi Filet-O" in Japanese, was specifically developed to target Japanese who are the leading consumers of shrimp in the world, said a McDonald's spokesman. The burger is similar to Filet-O-Fish and has a very crispy taste. It will sell for 270 yen or 580 yen when ordering a value meal.



Japan Today Discussion

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Shrimp burger?
tooheysnew Click here to see all messages by tooheysnew Click here to see member profile (Oct 15 2005 - 08:44)Rate | Report
I thought it was a "Prawn burger"!?
 
McDonald's introduces new shrimp burger
Nessie Click here to see all messages by Nessie Click here to see member profile (Oct 15 2005 - 09:24)Rate | Report
Don't eat it. Shrimp fishing has the most by-catch (i.e., death and waste of non-target species) of any kind of fishing. Much as I love the little buggers, I try to avoid eating them.
 
McDonald's introduces new shrimp burger
Poppa Click here to see all messages by Poppa Click here to see member profile (Oct 15 2005 - 09:42)Rate | Report
This is not news. It's nothing more than an ad for McDonalds. "McDonalds makes a prawn burger"... Wow. What next? Mr. Donut uses more coconut sprinkles on it's chocolate donuts?
 
Ok What Next??
clqtte Click here to see all messages by clqtte Click here to see member profile (Oct 15 2005 - 10:27)Rate | Report
It might be buffalo burger??.
 
McDonald's introduces new shrimp burger
Richard7481 Click here to see all messages by Richard7481 Click here to see member profile (Oct 15 2005 - 12:46)Rate | Report
Only in Japan. What's next, a whale burger.
 
Everyone
discoursethat Click here to see all messages by discoursethat Click here to see member profile (Oct 15 2005 - 13:04)Rate | Report
go watch "Super Size Me." After watching the process that chickens go through to become McNuggets, I can imagine the process for the shrimp will be equally disgusting.
 
McDonald's introduces new shrimp burger
cleo Click here to see all messages by cleo Click here to see member profile (Oct 15 2005 - 13:23)Rate | Report
I doubt that McD will be using anything but the very cheapest supply of shrimp, ie the shrimp farms that are fast destroying the environment over huge swathes of Asia and elsewhere. The shrimp are reared in overcrowded conditions (as are all factory-farmed animal food crops), in a thick soup of their own waste products and a cocktail of overdosed antibiotics to prevent any infection wiping out the whole farm at a swoop.

"Aish, the Environmental Justice Foundation marine researcher, advises consumers to "cut down on eating shrimp, or cut it out altogether—unless you can be assured it comes from sustainable sources.""
http://news.nationalgeographic.com/news/2004/06/0621_040621_shrimpfarm.html
 
cleo
discoursethat Click here to see all messages by discoursethat Click here to see member profile (Oct 15 2005 - 15:31)Rate | Report
"...in a thick soup of their own waste products..."

That's quite a description--maybe you could join McD's marketing team ; ^ )

Try the new Mc Sewer Shrimp--specially marinated in its own feces.
 
Shrimp Burger
benibiker Click here to see all messages by benibiker Click here to see member profile (Oct 15 2005 - 15:33)Rate | Report
No one can say anything nice and positive about anything anymore. I've had the Shrimp Burger and it was delicious. I followed it with a delicious ice cream cone. Can't beat the price or taste!
 
what next?
Team_Canada Click here to see all messages by Team_Canada Click here to see member profile (Oct 15 2005 - 16:07)Rate | Report
How about a sashimi burger?

or a smoked salmon burger....mmmm!!
 
shrimp overcrowding.....
hereandthere Click here to see all messages by hereandthere Click here to see member profile (Oct 15 2005 - 17:19)Rate | Report
get a life people...

destruction of coastal mangroves might be a problem in some places but the poverty is worse and they aren't as priviledged to live in great first world countries like you...

eat the burgers and end poverty somewhere...
 
what next ?
Shuichi Click here to see all messages by Shuichi Click here to see member profile (Oct 15 2005 - 18:36)Rate | Report
how about a fugu burger ? .. that way, McD could sell traditional japanese food AND US life insurance :)
 
McDonald's introduces new shrimp burger
Richard7481 Click here to see all messages by Richard7481 Click here to see member profile (Oct 15 2005 - 19:08)Rate | Report
Of the course the pretty lady in the pic is going to ask if you want fries with that, or maybe a super size.

Do they offer super size in Japan?
 
hehe
Eric_K Click here to see all messages by Eric_K Click here to see member profile (Oct 15 2005 - 19:20)Rate | Report
Richard...super size is for people who want a bigger portion at a bigger price.
 
Ebi Filet-O?
discoursethat Click here to see all messages by discoursethat Click here to see member profile (Oct 15 2005 - 20:11)Rate | Report
What the hell are they filleting? This really sounds disgusting. This this article belongs in the crime section.
 
Bah!
timekiller Click here to see all messages by timekiller Click here to see member profile (Oct 15 2005 - 20:18)Rate | Report
Of course Richard0I812 knows all about the McD menu. As a regular customer, he simply feels he has the right to poke fun.

Does Richard blame his own waist expansion upon McDonald's? If so, he should immigrate to America (if he doesn't already live there) and file a lawsuit...
 
McDonald's introduces new shrimp burger
hussain Click here to see all messages by hussain Click here to see member profile (Oct 15 2005 - 20:59)Rate | Report
Sounds pretty good actually. I am quite certain that Japanese McDonalds food is probably the best in the world due to the Japanese love of food and hygiene.

I wonder if the shrimp are caught somewhere off Japan?

If I visit Japan I shall go to Ronald McDonald.
 
Ronald is the American..
hereandthere Click here to see all messages by hereandthere Click here to see member profile (Oct 15 2005 - 21:12)Rate | Report
Here in Japan he is Donald McDonald... a small problem with "r" here....
 
McDonald's introduces new shrimp burger
Richard7481 Click here to see all messages by Richard7481 Click here to see member profile (Oct 15 2005 - 21:51)Rate | Report
No, he is Ronald. The locals can pronounce it.
 
McDonald's introduces new shrimp burger
Pukey2 Click here to see all messages by Pukey2 Click here to see member profile (Oct 15 2005 - 21:54)Rate | Report
As a former worker at McD (a stain on my record), I used to cook the fries as part of the job. If I remember correctly, we used solid vegetable fat. Maybe this means that the fat is hydrogenated, in which case it is even worse than saturated animal fat.
The milkshake and ice cream isn't much better. All pumped with fat.

As a favour for my friend, I accompanied him to McD the other day. He ordered a chicken burger for 100 yen, and I got a salad for 200 yen. I felt as if I was subsidising his burger. One way to make a profit is to make the other things like salad and drinks expensive. Another way is to give cheap quality products. And the result? All sorts of 'bits and pieces' in your burgers.
Enjoy!

Whereas others have at least started catering to vegetarians (like BuggerKing in UK), McD has done sweet fanny adams. It really is the worst of the worst.
 
great, another way for McDs to cause
zurcronium Click here to see all messages by zurcronium Click here to see member profile (Oct 15 2005 - 22:46)Rate | Report
more heart disease and other related health problems in the guise of a new sandwich.

Why dont they just be honest and call the shrimp burger what its is . . .heart attack in a box. And make sure you get the fries with that.
 
McDonald's introduces new shrimp burger
Jerry70 Click here to see all messages by Jerry70 Click here to see member profile (Oct 16 2005 - 01:45)Rate | Report
Ok.. I can get a shrimp burger, but I can't get these fools to put mayo on my hamburger.

Don't believe me? Try it. Apparently, it is against hamburger physics in Japan.
 
lol zucronium
YuJiaXin Click here to see all messages by YuJiaXin Click here to see member profile (Oct 16 2005 - 03:07)Rate | Report
fries? don't you mean obesity sticks =p

meh....it's a shame they have to taste good lol
 
McDonald's introduces new shrimp burger
urufuls Click here to see all messages by urufuls Click here to see member profile (Oct 16 2005 - 03:47)Rate | Report
It's about time. Why did they come up with this now? McD has been in Japan for years now. All I can say is, how dare they change the Tsukimi Ba-ga- to the Daburu Tamago Ba-ga-. Originals are always the best.
 
McDonald's introduces new shrimp burger
hussain Click here to see all messages by hussain Click here to see member profile (Oct 16 2005 - 04:29)Rate | Report
It would appear that McDonalds isn't that popular with the Japanese. Is it because of the food or is it because it's a US company?
 
discourse: boneless shrimp
Nessie Click here to see all messages by Nessie Click here to see member profile (Oct 16 2005 - 09:13)Rate | Report
"What the hell are they filleting?"

Excellent point.
 
nessie . . .
zurcronium Click here to see all messages by zurcronium Click here to see member profile (Oct 16 2005 - 21:26)Rate | Report
arteries.
 
McDonald's
professorfuzz Click here to see all messages by professorfuzz Click here to see member profile (Oct 17 2005 - 00:02)Rate | Report
Two points about our favorite eatery after reading the interesting notes above. First, their beverages do not contain dairy products; therefore, there's no such thing as a milkshake---no milk. Second, they do not any longer advertise 100% beef---there too many added ingredients. I know, for Mac lovers, they're still mighty delicious. I wish they would just do more to curb smoking---some of their shops are horrible---some managers, obviously smokers, actually encourage smoking.
 
billions of shrimp burgers?
takuan Click here to see all messages by takuan Click here to see member profile (Oct 17 2005 - 02:43)Rate | Report
http://shrimp-fishery.com/ecological-impacts.html
 
fuzz
Nessie Click here to see all messages by Nessie Click here to see member profile (Oct 17 2005 - 08:06)Rate | Report
"First, their beverages do not contain dairy products; therefore, there's no such thing as a milkshake"

No milk, but the shakes contain agar, which is good for you, as well as other things that are not good for you.
 
zurcro
Nessie Click here to see all messages by Nessie Click here to see member profile (Oct 17 2005 - 08:12)Rate | Report
I think you should be replying to Discourse; it was his comment.
 
benibiker
katsuramen Click here to see all messages by katsuramen Click here to see member profile (Oct 17 2005 - 10:06)Rate | Report
"No one can say anything nice and positive about anything anymore. I've had the Shrimp Burger and it was delicious. I followed it with a delicious ice cream cone. Can't beat the price or taste!"

How do you know the taste? They haven't had it out yet? Oct, 28th.

Are on the marketing board for JapanMCD's?
 
professerfuzz
katsuramen Click here to see all messages by katsuramen Click here to see member profile (Oct 17 2005 - 10:08)Rate | Report
"Two points about our favorite eatery after reading the interesting notes above. First, their beverages do not contain dairy products; therefore, there's no such thing as a milkshake---no milk. Second, they do not any longer advertise 100% beef---there too many added ingredients. I know, for Mac lovers, they're still mighty delicious. I wish they would just do more to curb smoking---some of their shops are horrible---some managers, obviously smokers, actually encourage smoking."

I don't see that here in Toyota City. McDonalds.
 
I keep hoping they bring back that
Davy Click here to see all messages by Davy Click here to see member profile (Oct 17 2005 - 13:15)Rate | Report
"Hotate Sando" ( Scallop Sandwich ) they had a few years ago - that was delicious. They had it for a month or so and then it mysteriously disappeared...
 
Ebi Filet-O
Noripinhead Click here to see all messages by Noripinhead Click here to see member profile (Oct 17 2005 - 13:42)Rate | Report
Looks pretty tasty. I like the name too. But as we all know, repeated eating of McDonalds food will make you a wreck. I've seen the effects up close. Not a pretty sight. Once or twice a year is probably enough.
 
McDonald's introduces new shrimp burger
Hikozaemon Click here to see all messages by Hikozaemon Click here to see member profile (Oct 17 2005 - 14:28)Rate | Report