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Orange Day campaign kicks off

Celebrity Waka Inoue, 25, promotes Orange Day on Friday.

TOKYO — Orange Day was marked Friday for the first time as part of a campaign by citrus growers to make April 14 into a festive event like Valentine's Day on Feb 14 and White Day on March 14. For this year's Orange Day celebrations, Hankyu Department Stores Inc sold cakes using oranges, and Sunkist Growers Inc, a U.S. group of citrus fruit shippers, distribute oranges and a recipe book.

The idea is that Orange Day is a day for boyfriends and girlfriends to confirm their love by exchanging oranges or orange-colored gifts. April 14 ha also been designated Partner Day for men and women to show their mutual respect for each other.



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Japan Today Discussion

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19 Total Messages (Click here to show all)
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Don't forget ...
Mad_Flyer Click here to see all messages by Mad_Flyer Click here to see member profile (Apr 15 2006 - 09:22)Rate | Report
Next month on 14th will be 'Buy a Renault Day'

Everyone buys a car... ok ! ok !? ok ?

blahhh... at least I tried...

(my cat is asking for a 'clean my litter day', to whom must she forward the request for officialisation ?)
 
The appeal...
jacqueshellacque Click here to see all messages by jacqueshellacque Click here to see member profile (Apr 15 2006 - 10:16)Rate | Report
As silly and blatantly mercantile as this is, I can see this catching on, because this sort of canned gesture is exactly what young, emotionally-stunted, communicationally-challenged Japanese need to be able to express themselves. Eventually they may do one of these every month, one for each time your average J-couple bangs.
 
jacques
kimigano Click here to see all messages by kimigano Click here to see member profile (Apr 15 2006 - 10:25)Rate | Report
I agree. The Japanese consumer is, on average, quite unsophisticated and unable to see through marketing blitzes and twists of meaning (think Valentine's), so I think it will catch on.
 
Orange Day campaign kicks off
Pukey2 Click here to see all messages by Pukey2 Click here to see member profile (Apr 15 2006 - 10:40)Rate | Report
In his continual bid to make foreign residents feel more at ease in Japan, Shinzo Abe has tried to lobby for 14th May to be made 'Love a Gaijin Day'. Local residents are encouraged to kiss a foreigner they see on the streets that day, or give a present to their foreign colleagues at the workplace, children are encouraged to stop bullying their foreign school-mates on that day, and illegal immigrants will be entered in a visa-lottery on that day.

The service sector, including select bars and onsens are rushing to order special 'foreigners welcome' signs to replace 'no foreigners' sign on their doors, but so far, most landlords interviewed in a poll have expressed no interest in the campaign.
 
Different twist - 3 religions in a week
SushiSake Click here to see all messages by SushiSake Click here to see member profile (Apr 15 2006 - 10:47)Rate | Report
"The Japanese consumer is, on average, quite unsophisticated and unable to see through marketing blitzes and twists of meaning (think Valentine's), so I think it will catch on."

What?

The Japanese, on average, are incredibly open-minded.
It is the western world that is emotionally stunted.

Where else but Japan can the same people celebrate a Christian holiday at Christmas, visit a Shinto shrine on New Years Eve and then a Bhuddhist Shrine on New Years Day without getting shot at, abused or riduculed?

Sushi
 
You kinda miss the point..
jacqueshellacque Click here to see all messages by jacqueshellacque Click here to see member profile (Apr 15 2006 - 11:13)Rate | Report
They don't 'celebrate' Xmas or other holidays, they consume them. It's not open-minded, it's simply an expression of their ability to take something foreign and create their own shallow take on it. It doesn't really matter to me how they celebrate foreign holidays, but you'll never convince me that they do it out of anything but a glancing interest in the culture it came from.
 
...
dudly Click here to see all messages by dudly Click here to see member profile (Apr 15 2006 - 11:32)Rate | Report
"The Japanese, on average, are incredibly open-minded. It is the western world that is emotionally stunted."

Orange day = Buy oranges or orange colored gifts

It seems rather simplistic to me...not very open minded, I don't need a day to tell me to buy oranges.
 
nice!
evil_robot Click here to see all messages by evil_robot Click here to see member profile (Apr 15 2006 - 12:26)Rate | Report
I like that you can buy holiays in Japan! Go Sunkist! Next year we will have adult diaper day, purchased by Depends. Yay!!! Stupidity!!!!
 
canned or not
NagoyaGaijin Click here to see all messages by NagoyaGaijin Click here to see member profile (Apr 15 2006 - 13:03)Rate | Report
Inoue-chan could sell oranges to me any day (She could sell me ANYTHING for that matter. . just give me that smile, and I would be weak in the knees).

As far as the "fake" or "canned" holidays. . maybe they just like to have a little something to celebrate. Of course, the citrus market came up with the idea, but if the people go for it, then what is the harm?
 
Orange Day campaign kicks off
smithinjapan Click here to see all messages by smithinjapan Click here to see member profile (Apr 15 2006 - 14:45)Rate | Report
Now, if whomever thought of the idea stood there while people could whip oranges at them, I would buy into it. For now, though, I'm still laughing heartily about the very proposition. Stupid idea!
 
Banana day
WMD Click here to see all messages by WMD Click here to see member profile (Apr 15 2006 - 15:44)Rate | Report
is what it should be called. On this day you have to give one to your loved one.
 
could be coincidence
wspweasel Click here to see all messages by wspweasel Click here to see member profile (Apr 15 2006 - 17:56)Rate | Report
or coule be a result of orange day. BUT today I saw a guy and girl walking together and both were wearing orange. Thing is, dude had an orange hand bag and orange shoes. The girl had orange shirt. Perhaps it's coincidence or maybe they exchanged orange colored clothes yesterday.

The hand bag on dude was a strange sight though.
 
great...
shathe Click here to see all messages by shathe Click here to see member profile (Apr 15 2006 - 18:42)Rate | Report
i would normally have bought oranges...
but now hte price is going to shoot up for two or three weeks around this 'event'...
sucks for you if your favorite color is orange...
oh, and by the way, take the religion out of holidays... if orange day involved everyone buying presents ad getting together with their friends and family, it would be way better than X-mas. and only atheists are allowed.
 
Orange Day campaign kicks off
Wottock_Hunt Click here to see all messages by Wottock_Hunt Click here to see member profile (Apr 16 2006 - 16:13)Rate | Report
I love Oranges.

They're certainly much better all round - environmentally, nutritionally and olfactorily than chocolate, about which I couldn't care less.

But oranges are yum.

And I would be very happy to give Waka Inoue one.
 
Orange Day is every day
realist Click here to see all messages by realist Click here to see member profile (Apr 16 2006 - 17:38)Rate | Report
For me, Orange Day is every day. I eat lots of delicious foreign oranges all year round, and Japanese mikan when they are in season. I dont need this utter nonsense - a sheer ploy to try to get Japanese people to spend more money in shops.
What next? Pink Day? The only way I would get excited about this is if they made it another National Holiday.

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