If someone's too lazy to make themselves a packed lunch, and too lacking in health-consciousness to buy decent food, what makes Nissin think they'll bother washing a plastic pot? Even if they CAN put an image of their own choosing in it...! ; )
If these people were willing to wash up bowls, they'd keep a ramen bowl at work and eat one of those weird chicken ramen packets a couple of times a week! Just add boiling water - an egg - and in minutes you can eat a bowl of artificially seasoned noodles with warmed up raw egg on top... : X
Nissin should think of a way to allow for recycling of their currently used styrofoam packaging instead of this new quasi-eco-friendly marketing gimmick.
Currently, most recycling companies in Japan refuse to accept the styrofoam packaging from Cup Noodles in their recycling bins which are found at most supermarkets across Japan.