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doitnow
Great article!!
If the challenger needs to do two things in terms of message: 1) make the case that the incumbent shall be replaced, and 2) make voters comfortable with the idea of change, the remaining question is how he ought to do it!
Many politicians thought they got it right, they understand what their electorate wants and how they should communicate it to them. It is true that the vulnerable incumbents that ended up surviving the elections mentioned above all showed aggressive differences with their respective challenger. But for us, the people, it would still have been preferable the other way round. How would the world look like today if Nobel laureate Al Gore would have won in 2004? Would Germany have had its most dramatic swing of the pendulum in post-war German history from a government of the centre-right to a government of the centre-left if the German politician Rudolf Scharping would have been elected in 1994? The only thing we can assume is that if the Philippine election would not have been as close as it was in 2004, succumb famous Actor Fernando Poe Jr. might very well still be alive.
If only the good politicians had a right to get the best consultants... It should be a human right, for the sake of the planet! The world would be a much more peaceful place by now...
Posted in: What can other leaders learn from Obama?