TOKYO —

Fujifilm Corp has established Fujifilm Philippines Inc in a drive to accelerate the business expansion in the country. The new company start operations on Sept 20.

The Philippines, one of the six main ASEAN countries along with Indonesia, Malaysia, Singapore, Thailand, Vietnam registered a steady economic growth of 5% per annum over the last five years. The country has prospects of becoming a market with continuous growth due to the expansion of the workforce and middle-income group.

Fujifilm has built a business foundation for imaging products, such as digital cameras and photographic papers, medical products, such as diagnostic imaging devices and X-ray films, and graphic products, such as off-set printing plates, through the local distributors.

With the establishment of a local subsidiary, Fujifilm will build a direct selling system for swiftly deploying market-oriented sales and marketing activities, and dynamically facilitate the development of the sales strategy for the Philippines. Fujifilm will also reinforce technical support to improve customer satisfaction.