TOKYO —

Casio Computer Co has signed Girls’ Generation, the South Korean girl pop group that has taken Asia by storm, as the face of a Baby-G advertising campaign. Girls’ Generation embodies the “tough, cute, cool” concept of Baby-G, Casio’s shock resistant watches for women.

Launched in 1994, Baby-G is Casio’s watch brand for women which inherits the toughness of its shock-resistant G-SHOCK watches. Since then, the basic shock resistance and superior waterproof performance of Baby-G has evolved with additional features and higher performance, including solar-powered systems and neon illuminators. The Baby-G brand is extremely popular with young women, who appreciate how its design not only taps the latest trends but also allows individual expression, as well as the rich spectrum of colors that make Baby-G watches the perfect fashion accessory.

Girls’ Generation is a highly versatile girl pop group whose members not only sing, but also appear as models and actresses on TV, in commercials, and in films. Girls’ Generation is the ideal match for the Baby-G brand, with the group’s adaptable yet tough, active image and sporty, healthy beauty, topped by the individuality of each of the nine members’ fashionable lifestyles.

Girls’ Generation will represent the face of the brand in South Korea, China, Hong Kong, Macao, Taiwan, Vietnam, Thailand, Indonesia, the Philippines, Malaysia, Singapore, and Australia.

By appearing in product catalogs and advertisements, Girls’ Generation will promote the Baby-G worldview to young women, the brand’s target demographic.

Taeyeon, Jessica, Sunny, Tiffany, Hyoyeon, Yuri, Sooyoung, Yoona, and Seohyun are the nine members who make up Girls’ Generation. Since their debut as pop singers in 2007, the girls have expanded into modeling and acting, as well.

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  shinhiyata at Jul. 16, 2012 - 08:17AM JST

  Casio should have signed up Baby Metal from Sakura Gakuin.

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  TokyoHipHop at Jul. 16, 2012 - 10:02AM JST

  These girls have ruined kpop after 07...oh god the agony now they part of casio.

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  m6bob at Jul. 16, 2012 - 10:22AM JST

  Soon BIG BANG will be signed up for Casio's G-Shock, the men's watch range.

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  smithinjapan at Jul. 16, 2012 - 04:04PM JST

  Good looking group of girls -- amazing legs. Anyway, the public gets what the public wants, despite the black trucks and other right-wingers trying to reverse the demise of J-pop by comparison to the rise in K-popularity.

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  oberst at Jul. 16, 2012 - 08:50PM JST

  Girls’ Generation will represent the face of the brand in South Korea, China, Hong Kong, Macao, Taiwan, Vietnam, Thailand, Indonesia, the Philippines, Malaysia, Singapore, and Australia...................................

  and whar's Japan's response to the challenge.....................? we have AKB 48. Seems like Japan is losing on all fronts.

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  Stephen Jez at Jul. 17, 2012 - 02:42AM JST

  They are pretty damn fine and like smithinjapan said, nice legs.

  Way better looking then those AKB48 hacks.

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  ebisen at Jul. 17, 2012 - 08:32AM JST

  An IQ over 100! (total, not average)...

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  papigiulio at Jul. 17, 2012 - 09:07AM JST

  who cares about IQ's with these hotties. Casio is smart, I wish I worked at their promo dept heh

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  ebisen at Jul. 17, 2012 - 02:15PM JST

  papi - I did +1'd you ;)

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  Stranger_in_a_Strange_Land at Jul. 18, 2012 - 10:04AM JST

  Those girls are sexy!

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  davejenks at Jul. 18, 2012 - 12:27PM JST

  May sound insane, but I'm just CRAZY about the tall one with the super skinny legs.