entertainment

Japanese NPO creates 'Let It Go' parody for serious cause

7 Comments
By Cara Clegg

We have more Japanese “Let It Go” parody shenanigans for you, this time courtesy of a serious organization, the Alliance for Raising Children. Watch their governors throw themselves into recreating Elsa’s soul-searching ballad while prancing around in suits in various random locations, having way more fun than the bemused-looking kids singing in the background.

Now even if you understand Japanese, this one probably needs some explaining.

The video is a message from the Kosodate Domeikai, or the Alliance for Raising Children, an affiliation of organizations from 11 prefectures that aims to support parents, and in doing so hopes to work towards reversing Japan’s low birth rate which is a significant problem for the country’s steadily decreasing population.

Apparently the idea sprouted from a lecture from Hisako Kobayashi, director of BabuBabu maternity hospital, at the Kosodate Domeikai Nagano Summit on May 31. In it she talked about mothers who were excessively worried and stressed out about how to bring up their children, and suggested that if they stepped back a bit then they’d realize that bringing up kids wasn’t such a big deal. She encouraged parents to stop aiming for an unattainable ideal, and instead relax and do what came naturally to them, which would be more than enough.

Apparently the governors of the various prefectural organizations felt that this message had a strong connection with the message of loving and believing in oneself that Elsa belts out in Disney’s hit song “Let It Go”, or “Ari no Mama” (meaning “the truth” or “as it is”) in Japanese. Of course the logical next step was to create a version of their own.

The governors of all 11 local Domeikai joined in to create the video, which aims to spread the message to parents that they’re doing just fine as they as. The theme fits with ." They want those who are stressing too much and putting too much of themselves into child rearing to watch this video, take a step back, and relax. And seeing men in suits spinning around and spreading sparkles from their fingertips will help them do just that.

It’s an idea full of good intentions, but unfortunately the overall response from net users was not especially good, with many leaving comments along the lines of: “You spent our taxes on this?!”

Sources: Kosodate Domeikai, Hachima Kikou, YouTube

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7 Comments
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Not sure it this sequence in appropriate since this is when Elsa decides to live alone and abandon her people and country thinking the she is protecting them from her powers. But this is not true, when Ana tells her that Arendelle is being smothered in snow and cold. The point being, is this a good example for parents. Abandon your responsibilities so you can free your abilities? Think that like in the movie, you will get bad results. Maybe the Ana character is better, just clumsily bungling along believing is good results. Seemed to work, after all people will always make mistakes but should be able to rise above them. No one is perfect and perfection is impossible.

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"You spent our taxes on this?!”

Mascots had fallen out of fashion.

Encouraging to see (comparatively) youthful prefectural governors, but where are the women?

0 ( +0 / -0 )

SO tired of hearing snippets of this awful song.... Next!

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and suggested that if they stepped back a bit then they’d realize that bringing up kids wasn’t such a big deal. She encouraged parents to stop aiming for an unattainable ideal, and instead relax and do what came naturally to them, which would be more than enough.

... bringing up kids is a big deal, and anyone who thinks differently has no place bringing up a kid. They're a tremendous emotional, financial and social responsibility, and are a lot like a second job... a tremendously rewarding job, but one that nonetheless involves a lot of hard work.

Pretending anything else is a lie, and will result in more abandoned, abused and unhappy kids. Stop focusing on quantity and focus on QUALITY.

2 ( +2 / -0 )

The ballet dancer (boy) was really talented.

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Lucky me. Somehow I've dodged a bullet and have never heard this song. Yes!

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