entertainment

Japanese vocaloid Hatsune Miku takes reins from Scarlett Johansson in new shampoo commercial

4 Comments
By Oona McGee, RocketNews24

There’s nothing an animated vocaloid can’t do. When it comes to virtual idol Hatsune Miku, she can be found gracing the ancient art of ukiyo-e woodblock prints, supporting Lady Gaga on tour or appearing live on David Letterman. Now she’s teaming up with Hollywood actress Scarlett Johansson for a brand new television commercial, promoting a shampoo that’s said to give you beautiful, gleaming straight hair.

Take a look at the new ad below.

At the beginning of the clip, Miku is inspired by Scarlett’s flowing locks in a LUX ad and decides to untie her signature twin-tails and let her locks fly free, breaking from the look she’s maintained since her debut nine years ago.

She then appears on stage with her new straight hairstyle, singing the theme song “Mirai Jokyoku” (“Future Overture“) by Mitchie M., receiving rapturous applause from the audience.

Back in her dressing room, she receives a voicemail from the Hollywood star, who says, “Hi, Miku. It’s Scarlett. Being true to who you are makes all your dreams possible.”

Then at the end of the clip, Miku appears in a LUX shampoo commercial of her own, walking amidst a pink-hued townscape with her knee-long locks flowing behind her, in identical poses used by Scarlett when she starred in advertising for the popular brand.

The promotional clip can be viewed on the LUX website dedicated to Hatsune Miku’s special campaign, with the commercial airing on Japanese television from 31 August. While the brand claims that users of their product can enjoy shiny, straight hair, they make no promises when it comes to getting Miku’s fabulous aqua-coloured hair!

Source: Net Lab

Read more stories from RocketNews24. -- Say I do with Hatsune Miku! Virtual idol now gracing Japanese marriage certificates -- Kimono-clad Hatsune Miku figure proves she’d have looked just fine in the pre-computer era -- Amazing Lego artist spends six months bringing Hatsune Miku into the physical world

© Japan Today

©2024 GPlusMedia Inc.


4 Comments
Login to comment

vocaloid - had to look that one up, first time I've heard it

0 ( +2 / -2 )

Those Scarlett Johansson shampoo commercials are horrible, there's so much photoshopping/CG that she doesn't even look like a real human being anymore!

1 ( +2 / -1 )

There is a lot of money to be made out there.

-2 ( +0 / -2 )

vocaloid - had to look that one up, first time I've heard it

The software from Yamaha has been around a while and now there are over a dozen vocaloid "personas" out there. Hatsune Miku was the first and most famous. They've done "live" concerts around the world featuring 3D vocaloid characters projected on a large glass screen with synchronized with live musicians onstage playing the music.

An example this year from a concert in Los Angeles: https://www.youtube.com/watch?v=GQJInDNhrpI

0 ( +0 / -0 )

Login to leave a comment

Facebook users

Use your Facebook account to login or register with JapanToday. By doing so, you will also receive an email inviting you to receive our news alerts.

Facebook Connect

Login with your JapanToday account

User registration

Articles, Offers & Useful Resources

A mix of what's trending on our other sites