TOKYO —

Fujitsu on Friday will launch its new ARROWS Z ISW13F smartphone featuring a quad-core CPU. As the flagship model of Fujitsu’s summer smartphone lineup, the “all-in-one” ISW13F brings together a wide range of high-spec features, including high-speed WiMAX communications, an updated version of Fujitsu’s Human Centric Engine, and a 13.1 megapixel camera — among the top of its class of smartphones.

The smartphone market has been growing considerably in recent years, and data volumes are increasing for all kinds of services and content, such as videos, mapping applications, and high-definition games. In response to rising expectations for high-performance smartphones that can effortlessly take advantage of these advanced services, Fujitsu has developed ARROWS Z ISW13F, a high-spec smartphone featuring a quad-core CPU.

By combining the advanced processing performance of an NVIDIA Tegra 3 quad-core CPU with high-speed WiMAX communications, ISW13F enables users to enjoy a speedy, stress-free viewing experience for all kinds of content.

The new smartphone also includes a dedicated LSI chip containing Fujitsu’s proprietary Human Centric Engine technology, which delivers optimal usability through cutting-edge sensing technology. By constantly “learning” from the user and the surrounding environment, the Human Centric Engine enables an easy-to-use smartphone experience that is centered on the user.

Moreover, ISW13F is the first smartphone from au to be equipped with an updated version of Fujitsu’s proprietary fingerprint sensor technology. The new smart fingerprint sensor—which includes a switch that can turn the screen on and off—makes it possible to handle the phone’s security features, such as releasing the security lock after turning the screen on, without having to input a password or pattern.

This “all-in-one” smartphone incorporates many other convenient features, including a 4.6” large-screen HD LCD, a high-performance 13.1 megapixel camera capable of recording Full Hi-Vision movies, water- (IPX5/8) and dust-resistant (IP5X)(1) technology, 1seg broadcast reception, Osaifu-Keitai, infrared communications, and Wi-Fi tethering.

ARROWS Z ISW13F is available in two colors: Glossy Red and Cool Black.

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  timtak at Jul. 19, 2012 - 11:28AM JST

  How long does the battery last?

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  gaijintraveller at Jul. 19, 2012 - 08:35PM JST

  Cons: locked so that it only works with au. Will cost a fortune if you leave it turned on in another country. 13.1 Megapixel camera has a rubbish lens and probably takes the photo about two seconds after you want to as this is not mentioned.

  Not mentioned: Is it an Android phone? If not, I can only assume that you will be limited to Fujitsu or au apps.

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  Zeus1 at Jul. 20, 2012 - 02:15PM JST

  @gaijintraveller: Never assume; ignorance is bliss, knowledge is power. http://www.au.kddi.com/seihin/ichiran/smartphone/isw13f/spec.html

  Battery power is stated to be between 3:30 and 4:40, seg continuous viewing time.

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  scoobydoo at Jul. 20, 2012 - 04:58PM JST

  I am amazed that Android has done so well. Its such a clunky OS, you can almost see the gears moving inside. Apple may be expensive but the product was good to start with. will be interesting to see what MS brings to the table in the short future.

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  timtak at Aug. 04, 2012 - 10:37AM JST

  Battery power is stated to be between 3:30 and 4:40, seg continuous viewing time.

  Thanks. It seems that my students with smart phones carry their chargers around because they don't last a day. Until they last two, I don't want a smart phone.