Abilitas Hospitality Co, an asset and property management company for hotels and Japanese-style inns, said it will strengthen its sales support in the MICE (Meetings, Incentives, Conventions, Conferences) business area, by pursuing cross-selling across all its group hotels (10 properties). The company aims to achieve a group-wide increase in MICE revenues of 21% by 2016, compared to fiscal 2012.
Abilitas Hospitality has been actively pursuing growth in the Meetings business since April 2009, including creating a dedicated website to promote meeting packages. From 2013, however, the firm will further intensify efforts in the MICE business – a high revenue-generating area – by expanding cross-selling activities. Sales will begin in earnest once a foundation for the MICE business has been established within the group, formats have been standardized, and a cross-selling system has been put in place.
Features of the Abilitas Hospitality Group’s MICE Business:
1. From packaged plans to customized MICE offerings Abilitas Hospitality offers venues to suit customers’ needs, while also focusing on the objectives and themes of the event. Proposals and plan-creation will seek to accommodate specific needs, helping make for a successful event.
2. One-stop service from initial inquiry to event Abilitas Hospitality offers a complete one-stop service from initial inquiry through the coordination, proposal and execution of the event. MICE managers at group hotels and the Abilitas Hospitality Tokyo Sales Office handle all manner of MICE-related needs, including banquets, accommodation and follow-up events.
3. Plans that maximize hotel features, regional characteristics and seasonal specialties Abilitas Hospitality’s network of group hotels extends from Hokkaido to Okinawa, with unique characteristics in terms of facilities and region. MICE managers with thorough knowledge of the various hotels, as well as tourism information and other details in the surrounding areas, select the ideal hotel and offer the best plans to suit a customer’s purpose, special conditions and needs.
To promote MICE YEARS, Abilitas has created pamphlets with guides to the areas around the group hotels, along with samples of customized plans organized by theme. A revised webpage was launched on January 23 that allows customers to easily select hotels by location or purpose.