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© (c) Copyright Thomson Reuters 2016.Apple, Google, Coca-Cola top list of 100 most valuable brands
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Moonraker
What? I'd be hard put to trust any of them. Especially the top ten. They are peddling junk and/or ripping off customers, employees and the environment all ends up. I guess this is the world we live in, where carefully constructed image trumps everything.
Strangerland
The ranking is the value of the brand, not the trustworthiness of it.
But that said, to address your point, there are varying levels of trust. I wouldn't want to trust most of these companies with my health information, but I trust coca-cola to give me a bottle of soda that won't have poison in it.
Moonraker
I would have imagined there would be some component of value that included trustworthiness. But, hey, what do I know? I value integrity but it's very unfashionable. I even thought that cola was practically proven as - how shall I say - not particularly good for us.
Rana Sodhi
Coca Cola? I don't remember how many years back I had some coke.
AramaTaihenNoYouDidnt
Apple, Google and Coca-Cola are the most valuable brands as “their finances are strong, their brand is a powerful driver of choice and they are very strong compared to competitors,” Jez Frampton, Interbrand’s global chief executive officer, said.
This is no brainer. All American pride brands and for the icing of the cake, complete monopoly on all market levels. They never allow competition to display their potential. Apple with their new generation market applications, sets old generation units to become absolete like-it-or-not. Google with their IP securty feaures, sets users to provide without question your up-close and personal contact(s) information, and Coca-Cola with their bubbly taste, sets consumers into dire health issues. Yes, their finances are strong, but we are to be blame for their fortunes.
SenseNotSoCommon
Depends how you define poison.
Gaijindesu
As opposed to which of their competitors?
mukashiyokatta
Behold -- these are the ENEMIES of society. Their profits are ILL-GOTTEN GAINS. They drape themselves in the American flag, but they are actually ANTI-CAPITALISM and ANTI-COMPETITION.
Moonraker
Your whataboutery don't make it right, Gaijindesu. That's a race to the bottom. These companies spend billions on their image and it looks like it works on the gullible out there.