JCB International Co (JCBI) - the international operations subsidiary of JCB, the only global payment brand based in Japan—said Tuesday that Doraemon has become JCBI’s new promotional character in Taiwan. Stickers featuring Doraemon and the JCB Emblem will show customers that the JCB Card is welcome at shops, restaurants and other merchants in Taiwan.
JCBI said it also plans a wide variety of sales promotions featuring the world famous cat robot to increase brand recognition and promote card acquisition and usage.
Taiwan has a highly developed credit card market with an average of 3.1 cards per adult, so consumers are very familiar with using credit cards in their everyday lives. Payment of public transport fares with fast contactless credit cards is common in urban areas, and more and more people are getting premium Platinum cards. In Taiwan, many card designs feature popular Japanese anime and manga characters.
JCBI has had a presence in Taiwan since 1981, developing strong partnerships with local financial institutions for JCB Card acceptance. In 1994 the first JCB Card issuing program was launched, and now about 1.3 million JCB Cards were issued by JCB’s 24 licensee partners. In this very competitive card market, JCBI and JCBI partners are serving diverse consumer needs with J/Speedy contactless payment, high-status Precious Cards (one rank above Platinum) and Japan-themed special offers, services and promotions that only JCBI can provide.
Doraemon is widely recognized and very popular among people of various generations in Taiwan. JCB was born in Japan, just like Doraemon, and Doraemon helps JCB become more familiar and friendly to the people of Taiwan. JCBI has been granted rights to use the Doraemon character by the license management company, Animation Entertainment.