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LIXIL launches PATTO Reform campaign to create new demand for home renovation in Japan

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LIXIL Corp, a global leader in housing and building materials, products and services, on Friday announced its new PATTO Reform campaign in Japan. The campaign aims to create new demand in Japan’s home renovation market by bringing together manufacturers, distributors and construction contractors to make the entire renovation process faster, simpler and clearer for consumers. The new services will launch nationwide on Saturday.

Kinya Seto, President and CEO of LIXIL, said, “A variety of factors including an aging population, a preference for aging-in-place, and greater awareness of energy efficiency demonstrate there is strong potential for renovation products in Japan. LIXIL’s PATTO Reform services will provide a stress-free and simplified home renovation process, helping homeowners improve their living spaces and lifestyles.”

While home renovation has been gaining more attention due to the growth of existing homes sales and use of existing housing stock, LIXIL research has identified that 20% of consumer requests in the small-scale renovation market (under 500,000 yen) currently go unfulfilled. Small-scale renovation projects comprise 40% of the total renovation inquiries. Surveys also revealed that consumers are most concerned by unclear pricing in the industry, finding reliable contractors, and lack of transparency on timing and the result.

LIXIL, together with distributors and construction contractors, will provide new renovation services that will initially target the small-scale renovation market and address common customer concerns. This includes developing a registry of LIXIL PATTO Reform Service Shops, which will expand from 400 shops at the start of the campaign to 1,200 in the future, and establishing a dedicated service that will respond to inquiries within 24 hours, provide cost simulations, and deliver estimates from shops within 3 days.

LIXIL PATTO Reform Service Shops will also offer customers products that can be quickly installed: LIXIL’s energy-efficient Inplus windows can be installed in as little as an hour while Rechent entrance doors require no more than a single day.

To access the new PATTO Reform services in Japan, visit: www.pattoreform.com.

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