Negative online reviews are double-edge sword for businesses

Just think about it. We don't live in a five-star world. Even your favorite restaurant messes up sometimes. Even your favorite doctor, retail store etc. has a bad day. We all do. Negative reviews provide balance because no one expects a product or service to be perfect for every person. Negative reviews help customers confirm they can live with the product's fault and or the company's faults and even provide honest feedback. It can help you make better business decisions. If one of your products or services continually gets negative feedback from customers, that is a strong hint that you should either make dramatic improvements in the product/service or just get rid of it altogether. So you should never be afraid of a negative review and use it to benefit you and turn it into something that's good for the business. In the end negative reviews also offer an opportunity to make things right and show you care.