TOYOTA CITY —
Toyota Motor Corp on Tuesday launched its redesigned Crown Royal and Crown Athlete sedans.
The original Crown debuted in 1955 and has since evolved into a sedan that leads the premium car market in Japan. Toyota said the 14th-generation of the Crown revisits its roots while also living up to today’s demands and expectations by providing an exquisite ride and superbly quiet performance.
The new Crown series features distinct and dynamic styling that indicates the extent of the redesign. All major components have been updated, including a new 2.5-liter hybrid system that combines high output with high fuel economy, a matured suspension, and new cutting-edge technology and devices such as the Toyota Multi-Operation Touch, which consolidates various vehicle functions into one, convenient, easy-to-operate touch panel.
Prices range from 3,530,000 yen to 5,360,000 yen.