The recruitment poster for the Fukushima police force is moving, to say the least. It definitely singles out only the most dedicated, most driven potential recruits. The poster features a person wearing an anti-radiation suit, walking through some desolate, post-tsunami wasteland, with text saying hauntingly, “There is work here that only I can do…”
Japanese posters often omit words and thus have implied messages, but this recruitment poster is relatively explicit. And it has gained some attention for its darkness and severity. It’s pretty plain that you should be looking forward to working in hazardous conditions.
A police spokesperson confirmed that they were seeking people with strong mettle precisely because of the still-dire situation in Fukushima. The photo is from May 2011 (the disaster was in March), shows the main damaged nuclear reactor in the background, and was unanimously selected for the poster in February this year.
The desire for driven new officers who won’t give up on the work or come for the job thinking about it too casually is understandable, but there could also be a subtext, which is that they don’t just want anybody either.