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Adidas Japan recently launched its newly designed official shirts for the Japanese national soccer team, no doubt prompting thousands of fans to rush out and place orders in the name of supporting their side while wearing the same style “samurai blue” uniform.
On paper, the ad is simple enough. It begins with three young ladies excitedly browsing the new shirts in a store (skeptics may wonder why girls who look like they’d be more at home in trendy Shibuya would be so thrilled about a soccer shirt). After picking up a shirt and trotting over to a mirror to hold it against herself, one girl suddenly sees herself staring out onto the field as the Japanese national team huddle up for an impassioned pep talk. They shout to the girl, asking what on earth she’s doing just standing there, and call her in as if she’s a member of the team.
This plotline in itself not especially unique, and we’ve all no doubt seen dozens of ads over the years featuring kids/fans/viewers at home being invited to join their heroes by way of some product or other. But it’s the intensity of the ad that really surprises and impresses.
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7 Comments
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spudman
Been there done that all over the sporting world, but it's new for Japan. Hope it helps the team perform and not just Adidas sales.
powderb
I'm usually not cynical, but something about the "samurai" part bothers me a bit. That's all. Time to enjoy the sunshine.
StormR
Adidas already sponsor the most successful team in the history of world sports "The All Blacks" they should be using them to promote their brand instead of these losers dressed in blue.
nath
@Storm... Losers? They just played a nice draw against one of the best teams (aka Holland) in the world. Guess Adidas is just following the rules of marketing. Japanese team in a japanese Ad for japanese consumers, just like that. Personally I'm a fan of "The All Blacks" and "The Blue Samurais", guess that soccer is much more popular in Japan (as it is worldwide) than Rugby. So what?...
Knox Harrington
Sounded like a bunch of Saitama yankii. Ooi, ooi, ooooi.
spudman
Girly soccer players trying to sound tough but they still fall over and cry at the slightest touch. Good draw last night though.
StormR
Yeah apparently when I asked Scoccer fans about these games they tell me they are usually friendlies and are often played to draws, so THAT Rolf.
Oh and by the way I see the most winningest team in world sports got another win last night, 33 wins out of the last 34 games, 14 in a row or some such statistics.