Toyota has announced that 50 new Pink Crown cars will be delivered to showrooms around Japan and are expected to be attention-getters.
To promote the Pink Crown, Toyota has a fun advertising series based on Doraemon, the popular manga series. It has all of the characters, all grown-up 20 years later featuring Jean Reno as “Doraemon” and recently graduated AKB48 singer Atsuko Maeda as Jaiko.
The latest version of its flagship Crown nameplate was unveiled by Toyota at the end of last year and will be available commercially at the end of this year.
The downsized and hybrid version of the car made a huge splash at its unveiling because of its vivid pink version, dubbed the Pink Crown. The company hopes that it will attract more female customers to the model.