Lady Gaga's Super Bowl appearance spurs huge digital sales

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and her keeping politics out of this helped her to not alienate anyone.

The NFL doesn't even pay performers for the Super Bowl halftime performance - the artists themselves pay for the performers

But they do it because 100M-plus TV audience is a good ad for them, as what happened here

BTW, The Simpsons predicted Lady Gaga’s Super Bowl halftime antics, including the high-wire act, lol

http://www.avclub.com/article/simpsons-predicted-lady-gagas-super-bowl-halftime--249785

Then I guess $he made her warm and fuzzy liberal point... touching.

Good point. They are the only ones who can afford Superbowl tickets so it's their reward. Pillbilly Trump voters cannot afford to get into games.