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Popular conveyor belt sushi chain Kappa Zushi is known around Japan for its tasty morsels, starting at 108 yen per plate, and its family-friendly setting, with cozy booths and a cute logo featuring an animated kappa, or water sprite (think Sandy from the TV series "Monkey Magic," only tinier, rounder and a thousand times cuter).
Now the well-known chain is moving things up a notch, with the September 18 opening of a new type of conveyor belt restaurant called Sushi Nova. Featuring fashionable, modern interiors and a salad sushi menu that uses seasonal vegetables in place of fish, the company plans to open 100 of these new restaurants in Japan by 2019.
Sushi Nova, known in Japanese as Sushi No Ba (寿司ノ場) or literally “Sushi Place”, opened its first store in the fashionable Aoyama district of Tokyo.
While the menu features all the usual fish-based sushi staples, priced from 120–420 yen, there’s also a special vegetable sushi option, offering okra, asparagus, red and yellow bell peppers, eggplant, and fresh Japanese ginger.
The vegetable sushi plate is an absolute bargain at 453 yen.
Open from 10 a.m.–11 p.m. seven days a week, the menu also features a good selection of alcohol and fried side dishes.
Three more locations will be announced, with openings scheduled for October and November. With seating for only 30 people at their Aoyama restaurant, we’ll have to get in quick to try what will soon be one of Japan’s most popular sushi restaurants.
Restaurant information: Sushi Nova Aoyama Address: Ground Floor, Aoyama Oval Building, 5-52-2 Jingumae, Shibuya, Tokyo Phone: 03-6433-5017
Read more stories from RocketNews24. -- Enjoy revolving sushi at home (even if the catch of the day comes with a catch) -- We visit “the best conveyor belt sushi restaurant in Japan” -- What to expect from conveyor belt sushi restaurants: not necessarily fish
© Japan Today
4 Comments
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Maria
This sounds great!
Wc626
Sounds great but nearest kappa zushi is a few stations away. Gatten Zushi is wayyy- better anyway and I happen to be within walking distance.
Pukey2
Great news for vegetarians until I saw this:
Is this for what you see in the photo?
kohakuebisu
I think Kappa sushi already do sushi with eggplant pickles at two pieces for 100 yen. 450 for five pieces is only an "absolute bargain" when compared to the daylight robbery that is Yo Sushi in the UK.
The 100 yen sushi chains have had difficulties for a few years now with the high price of fish and have been pushing hard to get their customers to order unconventional sushi (hamburger, spam etc) and sundry dishes like french fries and noodles, something which isn't that difficult because many of their customers are families with kids. Most of them have stopped serving any kind of white fish (tai, hirame, suzuki etc.) because they are far too expensive, and have started doing one piece for 180 yen premium sushi that is no cheaper and often lower quality than a decent regular sushi restaurant. The food at 100 yen sushi was definitely better five years ago. I go when we're out with the kids, but I don't really enjoy it any more. I'd rather to wait and go to good sushi less often. Of the big chains near us, Sushiro > Kura > Kappa. Kappa's biggest selling point is that orders come on a little Shinkansen.