Popular conveyor belt sushi chain Kappa Zushi is known around Japan for its tasty morsels, starting at 108 yen per plate, and its family-friendly setting, with cozy booths and a cute logo featuring an animated kappa, or water sprite (think Sandy from the TV series “Monkey Magic,” only tinier, rounder and a thousand times cuter).
Now the well-known chain is moving things up a notch, with the September 18 opening of a new type of conveyor belt restaurant called Sushi Nova. Featuring fashionable, modern interiors and a salad sushi menu that uses seasonal vegetables in place of fish, the company plans to open 100 of these new restaurants in Japan by 2019.
Sushi Nova, known in Japanese as Sushi No Ba (寿司ノ場) or literally “Sushi Place”, opened its first store in the fashionable Aoyama district of Tokyo.
While the menu features all the usual fish-based sushi staples, priced from 120–420 yen, there’s also a special vegetable sushi option, offering okra, asparagus, red and yellow bell peppers, eggplant, and fresh Japanese ginger.
The vegetable sushi plate is an absolute bargain at 453 yen.
Open from 10 a.m.–11 p.m. seven days a week, the menu also features a good selection of alcohol and fried side dishes.
Three more locations will be announced, with openings scheduled for October and November. With seating for only 30 people at their Aoyama restaurant, we’ll have to get in quick to try what will soon be one of Japan’s most popular sushi restaurants.
Sushi Nova Aoyama
Address: Ground Floor, Aoyama Oval Building, 5-52-2 Jingumae, Shibuya, Tokyo
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