Kumamon demoted for being too fat

Kumamon File photo

Japan Today —

Kumamon, the popular black bear mascot of Kumamoto Prefecture, has been demoted for being too fat.

The mascot, created as a prefectural tourism campaign, had been on what was described as a “diet” since October 2014 after Kumamoto Governor Ikuo Kabashima pointed out that it was too fat.

As of Tuesday, it was “demoted” from sales manager to assistant sales manager for failing to lose weight, TV Kumamoto reported.

Kumamon is Japan’s most well-known mascot and in 2014, generated 64.3 billion yen in sales of products featuring it. Kumamon’s promotional team receives around 400 applications a month to put the character’s image on various Kumamoto products.

Kumamon currently appears on around 8,200 items, including foodstuffs, accessories and ornaments.

  • 5

    papigiulio

    ri-di-cu-lous!

  • 2

    Woodykiss Achawakulthep

    Poor bear.. So hungry

  • 2

    lucabrasi

    Black bear fat is worth a fortune in China and Vietnam; it's medicinal. Kumamon should keep a low profile till he loses a few stone....

  • 5

    harvey pekar

    Huh, so there is racism, sexism, ageism, and now weight-ism.

    Keep your head up, Kumamon. You don't need anyone who judges you!

  • -1

    Disillusioned

    Isn't this a mascot? Does it actually have a job? Can anybody (anything) actually be demoted for being overweight? This is just as dumb as the fascination with this mascot.

  • 1

    lucabrasi

    @Disillusioned

    Hook, line and sinker....

    They must have seen you coming ; )

  • 0

    lationz

    As of Tuesday, it was “demoted” from sales manager to assistant sales manager for failing to lose weight, TV Kumamoto reported.

    Is this real life?

  • 2

    lostrune2

    Well, it is spring. Bears do need fat for hibernation. But wait, Kumamon didn't hibernate?

  • -1

    Commodore Shmidlap (Retired)

    Shut up, Kabashima. You have other things to worry about than your prefecture's extremely popular mascot.

  • 3

    gokai_wo_maneku

    It is not fat, it is big. Bears are supposed to be big. Bears are just big.

  • 0

    Vernie Jefferies

    It looks like Funassyi raised the bar for healthy mascots. None of them can jump higher than our little yellow friend.

  • 0

    Piotr Kachala

    For being too fat - haha!

  • 0

    harvey pekar

    http://www.bbc.com/news/health-29155765

    Making people feel ashamed about obesity could lead them to gain weight, not lose it, suggests University College London.

    So, Kumamoto Prefecture is telling it's overweight citizens, lose weight or else you can lose your job, then money, and we'll shame you publicly.

    Weigh to go, Kumamoto!

  • 0

    onagagamo

    Childish nonsense.

  • 1

    Nessie

    Kumamon's had too many Funassyi dinners.

  • 7

    marklightfoot

    Brilliant bit of marketing. Got more coverage, comment, and engagement. This is far from 'serious' and the Kumamon team must be rubbing their hands. 64B¥ in sales and counting. More people will get to know about him. Maybe it's the start of his training for the Olympics... He's going to have to compete with the 2020 Mascot I'm sure!

  • 0

    Thunderbird2

    For god's sake... it's a bloody mascot. Some people have too much time on their hands if that's what worries them!

  • 0

    Farmboy

    Poor guy is just getting ready to hibernate, and shouldn't be held to human standards of obesity. He should speak with his attorney.

  • 0

    danalawton1@yahoo.com

    A good diet for Kumamon could save a lot of ink.

  • 1

    FrancescoB

    By North American standards he is on the slim side of chubby.

    Some say this is good advertising, but I can't help but feel this is taking a stab at the golden goose.

  • 0

    Wc626

    Not fat. (like Cartman) He's big-boned.

  • 0

    Triumvere

    Clearly a success in Governor Kabashima's campaign to eradicate joy and smiles.

  • -1

    Black Sabbath

    What ever happened to Japan? What a mess.

  • 0

    JohnDigsJapan

    It's all the love it receives! It's got to go somewhere-the waist!

  • 0

    Farmboy

    So what's next? A mandatory cabbage diet?

  • -2

    toshiko

    Did Governor get permission from Former PM whose family owned Entire Kumamoto before Meiji Ishin? Kuma is not a symbol of fat. Now only Kumamoto Castle is left for its symbol, Maybe this Governor hated increasing tourism?

  • 0

    Dennis Bauer

    Fat shaming hits Japan! Super pochaco is worried! :P

  • -1

    GW

    Haha are they referring to the mascot or the poor sap stuck inside that thing LOL!!

  • 0

    Jerome_from_Utah

    Wait until he tries to join the Air Force. If his waist exceeds one meter (39.4 inches), he fails the PT no matter what else he does. Gomenasai!

  • 0

    Shanique Smith

    Why Japanese people! Why! This is discrimination. It must be the person inside, as this mascot is no fatter than the others. If you're fat, you're not welcome to the frat, get your tummy flat.

  • 0

    John-San

    Poor Kumamon. This is only the start, next they will strip Kumamon of the "Fat Black Bear Tag" because of political correctness. They will replace Kumamon with a slim black bear in a pink business shirt and steel grey tie. When I was a child a TV station total bared a Mascot name FAT CAT from any form of media entertainment. We were told by media release that Fat Cat had been remove form any of work with the TV station due to political correctness.

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