new products

'Healing' undershirt for men

12 Comments

Wacoal has developed a line of men’s underwear, “Kokochi-ii,” designed with the concept of “healing.” Men’s underwear primarily uses cotton, but the new product is made of blended fabric including the soft micro-polyester, improving comfort in wear. Wacoal is targeting male consumers in their 30s and 40s.

The material is 55% polyester and 45% cotton, combining micro-polyester with a compound yarn that features a gentle texture.

The underwear will be sold nationally from department stores under the DAMS brand and chain retail stores as BROS. Both will be available in short sleeve and sleeveless versions.

DAMS sleeveless shirt and short sleeve shirt: 2,625 yen and 2,940 yen respectively. BROS sleeveless shirt and short sleeve shirt: 1,890 yen and 2,100 yen respectively.

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12 Comments
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Healing? Ok, what are they supposed to heal?

The material is 55% polyester and 45% cotton,ok, but I prefer 100% it has been used for thousands of years, unlike polyester which reminds me of those horrible outfits from the 1970s!

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I need something to wick the sweat off my nads...

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Seriously what a lot of brown, they should be sued for false advertising.

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BROS

Isn't that what Frank Costanza and Kramer invented as a Bra for men?

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a cotton-polyester blend...GROUNDBREAKING !!!!!

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Japanese use "iyashi" (healing) when they can't come up with any better way to draw attention to the product.

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Healing? Healing what? I'm with sharky above: once the heat kicks in in a couple of months, my jewels will need some form of dessicant. Baby powder's fine for a while, but it does a dark suit no favours.

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I hate polyester. Together with sweat, soon bacteria will produce a smell.

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2940 yen? For a T-shirt???

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BurakuminDes

Isn't that what Frank Costanza and Kramer invented as a Bra for men?

LOL. Yeah it was either the Bro or the Manzier but I can't remember which they ended up choosing...

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Polyester will be perfect for hot summer days.

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No thanks! I prefer 100% cotton.

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