Morning miso

Photo by Marina Hanihara

Japanese idol group Morning Musume attend a new product launch event for miso company Marukome. The product, named “Morning Misoshiru”, aims to bring back the traditional Japanese breakfast menu in households. There are four types of miso soup, each with a different combination of ingredients. The 13 members of Morning Musume each are characterized with an ingredient, such as egg, tofu, pumpkin and seaweed. Morning misoshiru can be purchased at convenience stores around Japan starting from March.

  • 2

    sensei258

    So which member is characterized by sodium and which is characterized by fat

  • 3

    AlexCook

    Well at least people will have the choice of different combinations. Plus the girls are cute, and we know that sex sells in japan.

  • 3

    Aly Rustom

    So is the group now known as Morning Misome?

    The 13 members of Morning Musume each are characterized with an ingredient, such as egg, tofu, pumpkin and seaweed

    Not very flattering..

  • 0

    theeastisred

    Do they still exist then? Thought they'd been AKB'd to death long ago. Components fully interchangeable of course.

  • -2

    gaijin playa

    they can make my miso soup!

  • 2

    SenseNotSoCommon

    They're looking very fresh for a band formed in 1997. Hope I look that great at their age (ahem).

  • 0

    sf2k

    I was going to say, they can't all be original members??

  • 3

    oikawa

    I was going to say, they can't all be original members??

    Only the guy in the middle.

  • 1

    veejay

    Morning musume is a brand that used to sell. They aren't even "media celebrities" as most people except for the single men virgins wouldn't know their names. They have been replaced by a product that is almost identical but with minor variations who will also be replaced in not too long. The fame industry is a dangerous and ugly trap for 99% of the young people who are attracted to it like moths. Japan's entertainment industry is one of the ugliest cartels in the developed world. Don't let your kids get sucked into it.

  • 4

    Wolfpack

    Well at least people will have the choice of different combinations. Plus the girls are cute, and we know that sex sells in japan.

    True, sex does sell in Japan and just about everywhere else. But I don't see any sexiness with this promotion. In Japan, cute sells about as well or better than sex.

  • -2

    Pukey2

    The last thing I want in the morning is liquid containing one teaspoon of salt.

  • 1

    Monozuki

    Yes, the girls are very cute being dressed with miso.

  • 0

    mt9334

    Kawaii!

  • -2

    sensei258

    Yes, the girls are very cute

    I wouldn't even go that far. They're young women, and none of them are ugly, but even "very cute" is a stretch.

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