Bra recycling – newest trend in eco-consciousness

A collection of brassieres, the length of which, if hooked together, would be three times the height of Mt Everest. Total weight, approximately 3.59 tons. 

This is the outcome of the eco campaign by Wacoal, Japan’s leading manufacturer of ladies underwear. “From February through April we distributed bags at our retail stores for customers to use to bring in unwanted bras. We received 350 bags, and based on the average weight of one brassiere, we have collected about 35,900 pieces,” says the company’s public relations department.

Competitor Triumph is following suit, but as it is considered a trade-in of a sort, the company gives out 50-yen postage stamps per bag as a token of appreciation. The collected bras are processed and recycled into solid fuel.

Yet another trend in Japanese eco-consciousness? Actually, it’s a little more sensitive than that.

According to a survey conducted by Wacoal, 61% of women hesitate when it comes to throwing away old bras. Over half of them say that they don’t want others to see their discarded underwear. In areas where the use of translucent bags for garbage collection is mandatory, they feel they have to literally cut up the bras into small fragments.

The majority of the customers who took advantage of the recycling service to discreetly dispose of their bras were in their 20s and 30s.  Both manufacturers took extra care in ensuring that only retail store personnel received the bags, handing them over to the processing section sealed and unopened. 

  • 0

    as_the_crow_flies

    women hesitate when it comes to throwing away old bras. Over half of them say that they don’t want others to see their discarded underwear. In areas where the use of translucent bags for garbage collection is mandatory, they feel they have to literally cut up the bras into small fragments.

    WTF? IF this is true, some women have serious issues. Makes you wonder about their potty training regime.

  • 0

    PEKOiSM

    I could just imagine what one of these bags would be worth on the black market..

  • 0

    fds

    actually, i've heard that used japanese bra are very popular when sold in se asian countries.

  • 0

    TanakaTaro

    WTF? IF this is true, some women have serious issues. Makes you wonder about their potty training regime.

    I agree. Although if police raided an old guys house and discovered 50 bags full of used men's underwear then I might be more careful of how I dispose of my boxers...

  • 0

    TumbleDry

    if you leave your bras outside for drying, some perv' will take them. no need to throw them away.

  • 0

    sharky1

    I'll be in charge of the refitting!

  • 0

    motytrah

    I think the pervs are the problem. They'll tear open the garbage bags and leave a mess to clean up.

  • 0

    elbudamexicano

    Japan is full of hentais (sexually deranges perverted freaks) the Japanese women know this very, very well, so of course they are afraid to have some sicko go into their garbage, pick out their old bras, then have these same perverts stand around outside their apartments smelling their old bras and howling at the moon while salivating like a pack of hungry hyenas! Guys, also be careful with your own underwear (pants in u.k.) too!

  • 0

    30061015

    The collected bras are processed and recycled into solid fuel.

    Who are they trying to fuel?

    where... translucent bags for garbage collection is mandatory...they feel they have to literally cut up the bras into small fragments.

    Instead of all this hassle, Jwomen should;

    A) create a new fashion market for translucent bras

    B) Market a bra-shredding machine

    C) Make a 3.59 ton monument and go without

  • 0

    Weasel

    I think the pervs are the problem. They'll tear open the garbage bags and leave a mess to clean up.

    Perhaps it wasn't the crows making such a mess out of the trash all along.

  • 0

    Mark_McCracken

    The collected bras are processed and recycled into solid fuel.

    So they are burned? How is this a unique example of "eco-consciousness"?

  • 0

    Inakadazebaby

    Bra-vo!!

  • 0

    breastoasis

    For anyone in the United States, this is similar to a non-profit org in Akron, OH. Check us out at www.breastoasis.org or you can follow us on Facebook and Twitter!

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